H&A is a leading firm in cyber defense and education, whose CEO is one of 14 Cyber Guardians in the world. They approached us to design a brand that communicated their definitive authority in the security field and a site that serves as a resource hub for future and inspiring cyber security experts. A bright spot in our brand discovery with H&A was the value they place on the cyber security community. Their emphasis on open source resources and education was like the proverbial passing of the torch.
We designed a logo mark that serves as a symbol of knowledge and enlightenment, while nodding to their client facing security services.
During our brand exploration we developed taglines that H&A could utilize to better discuss their services to potential clients through presentation decks, apparel, and other collateral to be used during conferences.
As the primary means of brand communication, we identified that their web presence needed to be two things: a client facing overview of their services and a hub for their expanding educational content. To solve this, we pitched “The Academy” — a library of articles, videos, and open source code curated by H&A.
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